There is no doubt that if you can get celebrity endorsement for your product nowadays, it will only benefit your bottom line. It seems we will buy almost anything if a famous person tells us that they use a product and they like what the product does.
The folks at Proactiv are no different, they know that we will listen to their line-up of beautiful, successful celebrities with acne who are happy to say that Proactiv is the best thing they have ever used to treat their acne, and it has transformed their lives forever. But how much of this is hype and how much should we believe?
At present, Proactive have nine celebrities on their website who tell a story about how proactive acne cream has benefited their acne. Let’s take a quick look at some of these stories and see if we can spot a theme:
1. Jessica Simpson – uses proactive acne cream
Jessica Simpson has been using the proactive acne solution for around 6 years. She started using proactive solution because she has always had breakouts and after becoming famous she says her fans were sometimes shocked when they met her in real life and saw that her skin wasn’t as ‘perfect’ as it appeared to be from re-touched magazine photographs.
Stress made her breakouts worse and on the recommendation of one of her dancers she started using Proactiv and has been using it daily ever since.
2. Vanessa Williams – uses proactive acne cream
The gorgeous Vanessa Williams started using Proactive in her thirties – it wasn’t available when she started with acne in her teens, after finding it for her teenage daughter. Like Jessica, Vanessa says she has been using the treatment daily for the past 6 years and it has made her skin smooth & clear, and boosted her confidence greatly.
Vanessa now recommends the treatment to her brother and babysitter amongst others.
3. Melissa Claire Egan – uses proactive acne cream
Actress Melissa Claire Egan was first given Proactiv by her mom, that was 7 years ago, and her daily use has given her clean, clear skin.
As a college student, Melissa Claire hated any pictures that were taken of her and says that they ruined the memories of the awesome times she had at college. After landing the part on ‘All My Children’, she tried many treatments without any success.
4. Ryan Sheckler
Ryan is a skateboard champ and constantly in the public eye – he’s a very determined individual. Getting acne made him self-conscious as it does many others, and for a guy who spends a lot of time over his appearance it was a real body-blow. Ryan started using Proactive because many of his friends were using it too.
To him it’s a big deal keeping his skin clear, and using Proactive regularly has allowed him to keep his skin clear and given him back his confidence.
The other celebrities featured on the Proactiv website are:
Jennifer Love Hewitt
I won’t bore you with all their stories, you can read all on The Proactiv website if you want, but can you see a common theme running through the 4 stories I have repeated?
That’s right, they all use their acne treatment on a daily basis. Is it all hype? Probably not because if you have read my other articles on this site, you will know that this is the hardest part of using Proactive acne cream or any other acne medication for that matter – if you follow the instructions and use your medication all the time you WILL get results.